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ROI

Whether the thing paid for itself. Usually measured badly, in both directions.

Return on investment is the ratio of what a thing produced to what it cost. For AI projects it is notoriously hard to measure, in both directions: teams overstate savings by counting the demo, and sceptics overstate cost by ignoring the work the tool removes.

A workable approach is to measure one workflow, before and after, on time spent and on error rate. Not headcount saved, which almost never materialises, but minutes per task and rework rate. Those two numbers are observable and they move.

The most honest ROI number also includes the cost people forget: evaluation, maintenance, and the review time. A tool that saves an hour a week but needs an hour of review is not a saving, and finding that out early changes the decision.

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